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Certified Coffee
Coffee is the second most traded product in the world, right after oil. Women cultivating coffee represents 30 to 35% of the 25 million coffee producers across the world, representing 75% of the total world coffee production. Sex inequality, poverty and abuse are current in the coffee producing countries. Most of these women who are cultivating coffee have no rights, no income and most likely to be abandonned by their husband.With determination and desire of a better future, 464 women in Northern Peru joined their forces to aquire a better status and be recognized for their efforts. To get there, they have decided to cultivate, harvest and produce their own coffee, called Café Femenino.
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Since there are more than 300 coffee roasters in Italy, it was necessary to choose those which respect the most famous brand name of the country: espresso. This beverage belonging to the most copied products - and most of the time the least well succeeded, it was necessary to establish precise policies since the word as such is often associated with other products, sometimes of poor quality, which have nothing to do with the small china cup who revives the spirits and gives such an amount of pleasure.On July 6, 1998, Italian Espresso National Intitute (INEI) was founded, with the mission of protecting and of promoting the TRUE Italian Espresso. The way of promoting it is the certification of the product, that is to say that a coffee which is in every point in conformity with the standards of the Institute, carries the seal "Espresso Italiano", which indicates to the consumers that the coffee they buy is an original espresso mixture.
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Organic agriculture prohibits the use of fertilizers and pesticides, genetically modified organisms (GMOs) or other toxic products, considered pollutants and non-durable, eventually destroying biodiversity of an ecosystem, hurting health and infiltrating ground waters. Many studies proved that organic agriculture, compared to conventional agriculture, liberates less carbon dioxide retained in the soil and uses less energy, which contributes to lower Greenhouse Gas Emission and improves our environment quality. Several scientists challenge these data but this seems to end to the same point: the organic agriculture is better for the environment. On the other side the yield of this type of production is about 80%, in average; the farms that use mostly conventional agriculture, requires many years to fertilize their soil that had gone under chemical uses before obtaining the same results as a organic farm.
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In 1997, coffee has been the first product to be certified « Fair Trade » in the world. With a growth of about 50% every year, coffee lovers can now choose from as many blends as brands coming from the four corners of the world.
The Story behind Fair Trade
We can trace the origins of Fair Trade down to the projects organized by North-American and European churches in the 1940's. Their goal was to relieve the refugees and the communities suffering from poverty by selling their artwork in the western countries. Compared to the structures of the conventional trade, these Alternative Trade Organizations were offering more money in return to the communities of the Thrid-World by a direct trade and fair prices.
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The Story behind Fair Trade
We can trace the origins of Fair Trade down to the projects organized by North-American and European churches in the 1940's. Their goal was to relieve the refugees and the communities suffering from poverty by selling their artwork in the western countries. Compared to the structures of the conventional trade, these Alternative Trade Organizations were offering more money in return to the communities of the Thrid-World by a direct trade and fair prices.
Read more...